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#Media, #Business : Google announces acquisition of Anvato, to complement Google Cloud services

Google announces acquisition of Anvato, to complement Google Cloud services.



The company announced on Friday that the Cloud Platform developers along with Anvato will complement efforts “to enable scalable media processing and workflows in the cloud.”

Anvato, which was launched in 2007, allows its customers to power live streams, edit videos in the cloud, publish and distribute videos, insert ads and handle pay-per-view, TV Everywhere and subscription payments.



Commenting on the acquisition, Google senior product manager Belwadi Srikanth said, “With OTT [over-the-top] adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television.”

                                                                  
Srikanth Belwadi
Crunchbase reported that the company has raised a total of $2.55 million since its launch in 2007.

Anvato wrote about the acquisition in a blogpost saying that the deal will combine both their technology “with the scale and power of Google Cloud Platform to provide the industry’s best offering for OTT and mobile video.”

Anvato’s Media Content Platform, currently offers its services to media giants like NBCUniversal, MSNBC, CBS, Univision, HGTV, Bravo and Fox Sports.

Financial details of the acquisition have not been disclosed by Google so far.
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